Product Positioning
Statement Template

A positioning statement is a sentence that defines a product, the value it provides, its differentiators, its target customers and its competitors.

Companies use positioning statements as important internal documents that guide how they bring their products to market.

Have you written yours?

If not, you could be missing out on a vital opportunity to communicate your story to your target market.

An effective positioning statement enables a company to market and sell its product more efficiently, develop new features that better meet customer needs and improve customer retention.

This template will help you:

• identify your unique attributes
• define your value proposition
• craft a concise, effective positioning statement

Complete the form to get your free template!