---
title: Best Practices for B2B Startup Monetization  | York IE Webinar
description: Join us on October 22nd as we discuss monetization strategies, including pricing best practices for both early and growth-stage startups.
image: https://get.york.ie/hubfs/york-ie-pricing-webinar-social-1.png
---

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York IE & J.P. Morgan Webinar

# Price It Right: Best Practices for B2B Startup Monetization

Not optimizing pricing will cost you in the long run. 

Most B2B businesses are leaving more than 15% of [potential revenue](https://www.simon-kucher.com/en/insights/four-pricing-mistakes-youre-probably-making) on the table due to lackluster pricing strategies. And 85% of [B2B leaders](https://hbr.org/2018/06/a-survey-of-1700-companies-reveals-common-b2b-pricing-mistakes) say their pricing decisions can be improved.

So how can you build a sound monetization model from the ground up? 

The key lies in experimentation.

In this on-demand webinar, we discuss monetization strategies, including pricing best practices for both early and growth-stage startups. We share how founders can start to formulate pricing strategies – even with only a few customers on your roster. 

During the conversation, we chat more about: 

- Experimenting with pricing in the early stages of your business 
- Why your price doesn’t need to be set with your first pilot 
- How to involve other teams – from marketing to finance to product 
- How pricing can affect your investor conversations: valuation, fundraise strategy, and growth plan
- Real-world examples of winning monetization strategies 

Watch this webinar now to build a monetization model built for success!

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### Watch Now!

## Our Panelists

![matt-shapiro-hs](https://get.york.ie/hubfs/matt-shapiro-hs.png)

###### Matt Shapiro

 Director, Investments, York IE

<https://www.linkedin.com/in/shapirom91/>

![gina-perrelli-hs](https://get.york.ie/hubfs/gina-perrelli-hs.png)

###### Gina Perrelli

 CEO and Co-founder, Stay AI

<https://www.linkedin.com/in/ginaperrelli/>

![vickrum-nabar-hs](https://get.york.ie/hubfs/vickrum-nabar-hs.png)

###### [Vickrum Nabar](https://stockpress.co/)

 Vice President, J.P. Morgan

<https://www.linkedin.com/in/vickrumnabar/>

![jordan-lieberman-hs](https://get.york.ie/hubfs/jordan-lieberman-hs.png)

###### [Jordan Lieberman](https://stockpress.co/)

 Team Lead, Paddle

<https://www.linkedin.com/in/jordanlieberman1/>

![rob-litterst-hs](https://get.york.ie/hubfs/rob-litterst-hs.png)

###### [Rob Litterst](https://stockpress.co/)

 Founder, PricingSaaS

<https://www.linkedin.com/in/roblitterst/>

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